Colin Rainsforth

For more than 25 years, I have successfully managed the design and production of a wide range of design projects from initial consultation, to functional specification, creative concepts, and on to production, marketing and sales development.

I’m a passionate advocate for UX/UI design, and employ a variety of analytical methods to test and optimise navigation, usability and conversion rates for web, eCommerce, mobile and email marketing.

As a freelance consultant I’ve been engaged in a client-facing capacity by business owners, IT companies and creative agencies, providing business analysis to identify and resolve critical issues, fill skills gaps and support both internal and external teams as required.

I have excellent presentation and copywriting skills, enabling me communicate complex concepts in terms which are easy to understand, engaging, educational and persuasive.

I am self-motivated and enjoy working as part of a team, taking the lead in problem solving and the delivery of well crafted digital design.

Throughout my career I have worked with a number of leading brands including Speedo, Slazenger, Virgin, Bloomsbury Press and Grolier Publishing, as well as public sector organisations such as the NHS and DEFRA providing consultancy on brand development, visual and functional design, information architecture and usability.