Absolute Advantage
When this growing export company needed to raise its profile, I delivered a complete marketing strategy – including a fresh brand identity, copywriting, mobile-friendly website, executive briefings and effective B2B email marketing campaign – outlining the business offering in simplified terms to support their sales & marketing.
The Results
- A clean, fresh brand identity raising confidence with prospective clients.
- Simplified communication laying out the company’s complex offering in a single page with CSS animations drawing attention to key points.
- An effective B2B cold email marketing campaign consistently producing 30-40% positive response rates.
- A well defined, multi-step telesales process with supporting materials virtually eliminating “no shows”.
- Secure client portal with integrated project management system to optimise client communication throughout each project cycle.