In this engaging talk I reveal the exact process I used to attract 95,000 people to my website in 1 month using a single post and no advertising spend.

For anyone frustrated with the results they’re getting from the time, effort and cost of running their online marketing campaigns, this talk challenges established “mass market” channels and provides an actionable strategy for reaching their ideal prospects more effectively.

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In this fun, popular talk I answer 3 key questions on one of social media’s most idiosyncratic topics.

The Hashtag: What is it? Where did it come from? And why should you care?

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In this insightful talk I demonstrate how popular social platforms – such as Facebook and LinkedIn – can provide a valuable source of ready-made focus groups for the development of new products and services.

And I’ll reveal how to use popular social media platforms to generate “permission-based” brand exposure and build relationships with your ideal prospective customers.

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In this talk I present the importance of building and nurturing ‘communities’ through social channels and how community engagement in social media is changing the way we communicate with our customers and, vitally, how our customers are now communicating with each another!

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Gamification is a powerful strategy for building communities through competition, co-operation and the achievement of predetermined goals and objectives.

In this insightful talk you’ll discover 4 key drivers of human behaviour and how to employ these in a social media context to reach your business goals.

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