Web Marketing Audit

Do you have a systematic approach to monitoring the effectiveness of your most important on-line marketing tool?

Our 5 Point Web Marketing Health Check provides a practical, cost-effective introduction to advanced web marketing analysis and optimisation enabling on-line businesses to identify the Strengths, Weaknesses, Opportunities and Threats in their on-line marketing strategy.

From just £450, our comprehensive 20-30 page report will analyse a 1 to 3 month snapshot of your website’s analytics, examining selected Key Performance Indicators (KPIs) across the following core areas:

1. Analytics and Reporting

• Are your stats optimised for your specific business needs?
• Do the reports support or mislead you when making strategic decisions?

2. SEO Marketing Audit

• How well does your site rank for your targeted key phrases?
• How likely are these key phrases to attract qualified traffic?
• Is your SEO strategy producing a return on investment?

3. Traffic Analysis

• Is the traffic from your marketing channels accurately segmented?
• Which activities produce the best return on investment?
• Are there opportunities to reduce or redirect marketing spend?

4. Conversion Metrics

• Are your hottest prospects falling at the last fence?
• How many more sales/opportunities/enquiries could your site be generating with no extra marketing spend?

5. Web Site Performance

• How does your site’s page load time compare with your competition?
• Does your site’s speed provide a pleasant or uncomfortable user experience?
• Could your site’s performance be compromising your sales and marketing strategy?

Experience and research tells us that mission critical issues are commonplace in one or more of these areas for many web sites - even those of otherwise excellent quality.

Our health check has been designed to help identify and resolve these issues quickly and inexpensively, providing instant quick-wins and a lasting return on investment for the client.

To request a marketing health check for your site email colin@rainsforth.co.uk.